Design Thinking: Meaning and Application

To a layperson, the concept of ‘design’ is mostly limited to the visual and functional aspects of a product, with the former often taking precedence over the latter. When talking about the design of a product, we generally refer to how it looks, and sometimes, to how it functions. Naturally then, we understand ‘design thinking’ to be associated with the thinking that goes into the designing of a product. While this is true, it does not bring out the complete meaning of design thinking or its application potential.