Shri Ashok Vasudevan is the Co-founder and CEO of Preferred Brands International and the Chairman of Tasty Bites Eatables Ltd. He also co-founded ASG-Omni, a US and India-based strategy consulting firm. In addition, he is associated with several non-profit organisations. He was a recipient of Pepsi’s prestigious MVP Award in 1991. Shri Vasudevan and his wife, Smt. Meera Vasudevan, were jointly presented the 2014 Indian American Achiever Award by the Global Organization of People of Indian Origin (GOPIO CT). He has co-authored a section of the book ‘Drivers of Global Business Success-Lessons from Emerging Markets’ (Macmillan, 2004).