•The study estimated the investment required to meet new emission standards for coal power plants in India till 2030.
•The cost of electricity generation from coal power plants will increase by 9–25% with pollution control technologies.
•Study also highlighted the challenges in implementing emission standards and provided suitable policy recommendations.
DOI: https://doi.org/10.1016/j.enpol.2020.111924
(*Amit Kanudia is the other author of this paper.)